I'm sure you've read / heard, at various times of the fashion calendar, that certain colours (think pink, red, grey) are the new blacks. And of course they mean it metaphorically - because, really, red is red, black is black! My kindergarten kid wouldn't have it any other way, thank you!
But it struck me (just recently - yes, I know I'm slow), that the reason for any worthy colour to be compared to black, is because black is THE benchmark colour in women's wardrobe!
So Why Black? You may ask.
Because.
What colour hides stain most effortlessly?
What colour matches with ALL other colours?
What colour dresses you UP or DOWN instantly?
What colour can be elegant, classic, sexy and funky all at once?
What colour imparts timeless style?
What colour does all these AND takes off 10 pounds?
Well, Black!
And on a highly relevant note to online shopping, a little advice from yours truly, who's seen enough online purchase disasters of her own: if you're unsure of the fabric and tailoring of a piece of clothing online, choose black (if available of course). Because black makes materials look good.
So there, that's why black is quite the queen of colours.
And that's why we're introducing our upcoming new arrivals:
So Go On!
More new (chic and black) pieces will be added - watch this space!
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